If you’ve ever wondered what it takes to lead and innovate in tech, this episode is for you. On this week’s Business Owners Tell All: What It Takes, we sit down with Pete Bernard, a visionary product leader who’s helped shape the trajectory of edge computing, AI, and global collaboration for more than 30 years.
From launching firmware startups as a teenager in New Jersey to spearheading billion-dollar innovations at Microsoft, and now leading the EDGE AI Foundation in Seattle, Pete brings deep wisdom, humility, and clarity to the conversation.
🔑 What You’ll Learn in This Episode
From Startup Dreams to Tech Powerhouse
Pete’s journey started in high school writing mainframe software—and led to roles in Silicon Valley, at E-Color, and ultimately 18 years at Microsoft, where he helped launch products like Zune, Windows Phone, and Azure IoT. His story proves that long-term success in tech isn’t just about innovation—it’s about vision, timing, and persistence.
What It Takes to Build Products That Last
As Pete puts it, “I’ve launched cool things that lost a lot of money.” Success isn’t just about having a good idea. It’s about knowing your customer, solving the right problem, and understanding the market timing. This is what it takes to lead and innovate in tech.
Why Education Is at the Heart of Innovation
Pete’s work with the EDGE AI Foundation focuses on empowering people through knowledge. From scholarships to educational events, their mission is to make edge AI more accessible worldwide. As he says: “Whether you’re a student or an executive, knowledge is power.”
Financial Planning for Every Stage of Business
Whether managing VCs in a startup, justifying billion-dollar projects at Microsoft, or running a nonprofit, Pete shares invaluable insights on financial planning and scaling smartly. His advice is practical and grounded in real-world experience.
What It Takes to Sit in the Decision-Maker’s Seat
We wrap with our signature question: What does it take to be a business owner and leader today? Pete’s answer: conviction. In your vision, your mission, and your values.
💬 Memorable Quotes
“Don’t fall in love with your product. Fall in love with the problem you’re solving.”
“The timing is now. There’s never been a better time to come up with a great idea.”
“If you’re not getting started now, you’re going to have to replan in 6 months anyway.”
“Conviction in your vision—that’s what it takes to sit in the decision-maker’s seat.”
🔗 Episode Resources
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Business Owners Tell All: What It Takes is produced by Seeker Solution, where we help business owners build smarter, more intentional companies with heart.
