Tips for Marketing Your Small Business Reopening Plan

What a year 2020 has been for the U.S. and the world at large. Along with the health consequences brought about by the COVID-19 pandemic, the economy has been thoroughly shaken. As a result, countless U.S. small businesses were forced to shut their doors. Some of these businesses have been allowed to re-open, though most of them at a limited [...]


If you think Facebook was first on the social media scene, then you might be surprised to find out the origins of “social” communications dates back centuries. As a matter of fact, communication across great distances dates back to 550 B.C. At that time, the earliest form of a primitive postal service enabled the delivery of letters. The invention of [...]

Personalized Experience for Better Customer Engagement

In our last post, we talked about incorporating customer engagement into your marketing strategy. This post will dive deeper into that to help your customers feel a personalized experience for better engagement. Have you ever watched basketball? Initially, you try to put the ball in your team's basket as many times as you can in order to score as many [...]

Increased Focus on Customer Experience

If you are reading this blog you care about your customers and want them to be satisfied at all times. Identifying leads, converting them into opportunities, translating them into customers and eventually providing them with an enhanced experience are the key factors that define the success of a sales funnel or pipeline. As a business owner, you could be directly [...]

Marketing Part 2: Video Concepts

Businesses need to familiarize themselves with the most popular video concepts when considering their marketing plans. Did you know that YouTube has gradually become the second largest search engine? Videos have taken over social media sites and have become a favorite among the masses.  In fact, people opt for video search rather than conventional “Google” search. The credibility of video [...]

Marketing Part 1: Video is the Future

The Great Change in Marketing Strategy With the online and data plan revolution sweeping the world, the legacy marketing strategies have transformed themselves into more appealing online campaigns. Over the last decade, social media marketing, blogs, articles, backlinks, referrals, Ads, and popups have ruled. However, 2016 proved the new emerging format for online marketing is Video marketing. Therefore, selling ideas [...]