Introduction: A Proptech Journey Built on Necessity
In this episode of Business Owners Tell All: What It Takes, host Jamie Seeker unpacks the Lodgerin proptech success story — a transformation rooted in personal struggle, smart systems, and a belief that “We Do Care” can be more than a slogan.
Lodgerin, founded by Óscar Rubio, is now a global mobility ecosystem managing 90,000+ rental units worldwide. But the company’s rise from manual processes to a tech-enabled powerhouse didn’t happen overnight.
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🧭 From Struggle to Solution: The Beginning
The journey started in Leeds, UK, where Óscar, like many international students, faced the stressful reality of relocation — housing challenges, administrative hurdles, and cultural adjustments.
Instead of moving on, he saw an opportunity.
“If a company could help with relocation for a small fee, I would hire them instantly.” — Óscar
This simple insight became the seed of the Lodgerin proptech success story.
⚙️ How Process Management Fueled Lodgerin’s Evolution
Although it began as a manual service business, Lodgerin eventually grew into a digital ecosystem through one foundational principle:
H2: Process Before Technology
The early team used PDFs, email attachments, and manual coordination — a slow process full of inefficiencies. Instead of rushing to build software, Óscar studied the problems first.
Only then did he automate.
H3: Turning Pain Points Into Systems
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Booking delays
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Repetitive communication
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Disconnected tools
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Lost opportunities
These challenges became the blueprint for Lodgerin’s digital features.
H3: Centralizing the Chaos
COVID nearly ended the business, but it pushed Óscar to centralize all tools into one ecosystem — now the core value Lodgerin offers.
🌍 Why Lodgerin Scaled Across Countries So Fast
Despite serving Spain, Dubai, and the U.S., Óscar discovered relocation needs are universal.
“The needs people have when they move are the same — regardless of culture or background.” — Óscar
This gave Lodgerin a scalable foundation.
The only local challenge? Securing housing supply.
❤️ The Human Side of Lodgerin’s Culture
At the heart of the Lodgerin proptech success story is a culture rooted in care — not just for customers, but for employees, partners, and shareholders.
“We Do Care is how we execute everything — not just customer service.” — Óscar
This value shaped:
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training
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communication
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onboarding
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long-term relationships
It also became part of Lodgerin’s internal operations, not just its branding.
🤝 Scaling Through People and Trust
With a global team of 32, Óscar’s biggest leadership lesson wasn’t about technology — it was about people.
“To scale, you need people you trust — people with skills and commitment.” — Óscar
Delegating became essential, especially with operations in Spain, IT teams across Europe and LATAM, and expansion efforts in Miami.
🧠 What It Takes to Be a Business Owner
As always, the show ends with the signature question: What does it really take?
Óscar’s answer was both honest and profound:
“You must put everything into the project — your mind, your body, your family, your time. Everything must move in the same direction.” — Óscar
His reflection ties together the entire episode:
Success comes from alignment, sacrifice, and relentless persistence.
🎤 Final Thoughts on the Lodgerin Proptech Success Story
Jamie wraps up the episode by highlighting one of the most powerful insights:
“Caring and process don’t have to be opposites. You can scale globally and still keep the human touch.”
The Lodgerin proptech success story is a blueprint for founders who want to build systems that scale without losing heart.
🔗 Connect With Lodgerin
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Website: https://www.lodgerin.com
