In this episode of What It Takes: Business Owners Tell All, host Jamie Seeker explores corporate event production leadership with Evan Williams, the CEO and Co-Founder of Riverview Systems Group, Inc. This Silicon Valley-based company has been producing high-impact events for nearly 40 years, helping major brands like Google and Cisco bring their visions to life.
This conversation goes far beyond logistics—it’s about team culture, creativity, adaptability, and what truly sustains a company over decades in a competitive industry.
(👉 Want to learn how to build a brand legacy? Check out our past episode on What It Takes: Business Owners Tell All
🔦 From Theatre to Tech: The Evolution of a Leader
Evan Williams’ unique blend of education in theatre, lighting design, and accounting laid the groundwork for a powerful style of corporate event production leadership—one rooted in both creativity and precision.
“There was never an idea in 1987 that we’d become a $20 million company. We just wanted to provide a service nobody else was offering.” – Evan Williams
This foundation has helped Riverview grow alongside Silicon Valley’s biggest names while maintaining a hands-on, high-touch approach to every project.
🛠️ Leadership During Crisis: Riverview’s Pandemic Pivot
The COVID-19 pandemic tested every live event company—but Evan and his team responded with resilience. Instead of layoffs, they made a team decision to reduce salaries and preserve jobs. Then they pivoted—fast—into virtual event production by building in-house studios.
“We didn’t have a plan—but we had the mindset. Be flexible, pivot fast, and do the next right thing.” – Evan Williams
💬 Empowerment, Mentorship & Culture That Lasts
As a teacher, board member, and mentor, Evan’s leadership extends beyond day-to-day operations. He’s known for empowering people to grow within the company—and beyond.
“I’ve always tried to empower people to do what they’re passionate about. That’s how careers grow—and how teams stick together.” – Evan Williams
He brings that same spirit into ventures like the Rhythm Academy of San Jose, a percussion school he co-founded to support the next generation of musicians.
🧠 What It Takes to Lead in Corporate Event Production
When asked what it truly takes to be a business owner, Evan’s answer was simple—but powerful:
“Patience, flexibility, and being willing to listen. Leadership is about doing the next right thing.”
That mindset has defined Evan’s journey—and it’s why Riverview continues to lead the industry with innovation and integrity.
🔗 Learn More & Connect
🌐 Riverview Systems Group
📘 Facebook
📺 YouTube Channel
🎧 Listen to the Full Episode
🎙️ Stream the episode now
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