If you’re a startup founder trying to stand out in a crowded market, PR for startup founders could be your greatest growth tool — and today’s guest knows exactly how to use it.
In this episode of Business Owners Tell All:What It Takes, we sit down with Bryce North, founder of Don’t Be A Little Pitch, a globally-minded PR and brand agency based in Manila. Bryce is a serial entrepreneur who’s scaled businesses across 40+ countries, raised over $600,000 in crowdfunding, and even landed offers on Dragons’ Den — all by mastering the power of media.
🎧 Listen to this episode: Business Owners Tell All:What It Takes
🚀 Why PR for Startup Founders Is a Game-Changer
Founders often overlook public relations, assuming it’s only for big brands or post-funding companies. But as Bryce explains, PR for startup founders is actually one of the most affordable and high-leverage ways to build visibility, credibility, and momentum.
📚 Want to go deeper? Check out Forbes: Why PR is Crucial for Startup Success
🎯 What You’ll Learn About Startup PR Strategy
🧠 The Mindset Shift: Why Startup Founders Need PR Early
Bryce shares why visibility is currency, especially in early stages. Getting media attention before you’re famous is about storytelling, not size.
💥 Building a Bold PR-Ready Brand
“Your brand should feel like a gut punch,” Bryce says. With a name like Don’t Be A Little Pitch, he’s proof that standing out starts with bold positioning — and smart risk.
📰 How to Make Your Startup Media-Worthy
Bryce reveals what editors and journalists actually care about — and it’s not your features list. Spoiler: It’s your why.
💬 Memorable Quotes from Bryce North
“If you’re not telling your story, someone else is — and they probably won’t get it right.”
“The media doesn’t care about your product — they care about your why.”
“You don’t need a PR agency — you need a plan and a pulse on what’s newsworthy.”
“To be a business owner, you’ve gotta be obsessed with the problem, not just the solution.”
🧭 What It Really Takes to Be a Business Owner
We wrapped this episode with our signature question:
What does it really take to be a business owner?
Bryce’s answer was clear and powerful:
“It takes obsession with the problem — not just love for your idea. You have to be relentless, even when no one’s watching.”
🔗 Explore more answers from past guests: What It Takes Episodes
🧲 Final Thoughts on PR for Startup Founders
PR for startup founders isn’t just a nice-to-have — it’s an engine for growth. Whether you’re pre-revenue or post-traction, this episode with Bryce North will help you think differently about how to get attention and build trust.
Looking to sharpen your story and own your voice?
🎯 Visit Don’t Be A Little Pitch for media coaching and founder-focused brand support.
And if you loved this episode, don’t forget to check out more interviews with bold business owners who are sharing what it really takes to build something great:
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