Reimagine Roofing Kody Landals: Disrupting the Roofing Industry with Innovation and Integrity
On this episode of What It Takes, host Jamie Seeker interviews Kody Landals, the founder and CEO of Reimagine Roofing, about how he’s shaking up the roofing and solar industry by doing things differently. After facing countless frustrations working with traditional roofing companies during his time in solar sales, Kody knew there had to be a better way.
Through transparency, speed, and cutting-edge technology, Kody has transformed what it means to buy a roof—and in the process, created a thriving company that’s redefining customer expectations and industry standards.
If you enjoy stories about entrepreneurs shaking up traditional industries, check out our interview with Tyler Kuhn on scaling an off-grid business or Amber Miller’s episode on building a service-based brand with heart.
🔧 Why Reimagine Roofing Kody Landals Built a Better Business
Kody didn’t set out to start a roofing company—he set out to solve a problem. While managing solar sales teams across the country, he ran into roofers who were slow, disorganized, and in one case, downright unethical. After a situation where a roofer refused to finish a job unless paid in full upfront, Kody said, “There has to be a better way.”
That frustration led to the birth of Reimagine Roofing—a business designed to streamline the roofing process and restore trust to an industry that desperately needs it.
🏡 What Makes Reimagine Roofing Kody Landals’ Company Stand Out
“We’re the easiest way to buy a roof in America.” – Kody Landals
Reimagine Roofing sets itself apart with:
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🚫 No hard sales at your kitchen table
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📞 100% remote quoting and purchasing
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🛰️ Satellite technology and AI for instant quotes
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🎥 Educational YouTube videos that build buyer trust
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🧠 Transparent, customer-first communication
These innovations have helped the company grow from a startup to a multi-state operation in just a few years.
💥 From Crisis to Comeback: How Kody Landals Saved Reimagine Roofing
In 2022, when several major solar companies defaulted on payments, Reimagine Roofing faced a potential collapse. Kody lost hundreds of thousands in expected revenue almost overnight.
“I learned more in saving the business than building the business.”
Instead of hiding the truth, Kody called an emergency team meeting and played Jocko Willink’s “Good” motivational video. The message was clear: adapt, pivot, and grow. His team doubled down, shifted to a direct-to-consumer model, and survived the storm.
🛠️ Reimagine Roofing and the RSRA: Elevating an Entire Industry
Kody co-founded the Roofing and Solar Reform Alliance (RSRA) to help other contractors run better businesses. With over 350 members across the U.S. and beyond, RSRA promotes:
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🤝 Collaboration over competition
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📚 Peer-to-peer training
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🔧 Industry-wide standard-setting
“When you start viewing competitors as collaborators, the world opens up.”
📈 How Kody Landals Scaled Reimagine Roofing Nationwide
Reimagine Roofing’s growth strategy includes:
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Leveraging B2B partnerships with solar companies (early on)
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Using video-based sales tools to simplify complex options
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Building a revenue model based on recurring partnerships
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Pivoting to B2C when the solar industry faltered
If you’re looking to build a scalable, service-based company, Kody’s approach is a blueprint for smart, adaptive leadership.
🧠 Leadership Lessons from Kody Landals
“My vision has to be big enough that my team’s vision can live inside it.”
Kody still personally interviews every new hire, from entry-level to executive. He’s helped multiple employees spin off their own companies, proving that mentorship and generosity can coexist with high standards and high growth.
💡 What It Takes, According to Kody Landals
🎯 “The 3 C’s: Clarity, Commitment, Confidence.”
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Clarity – Know what kind of business owner you want to be.
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Commitment – Fully dedicate yourself to that vision.
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Confidence – Comes naturally when the first two align.
Kody’s philosophy is not just for roofing—it’s a roadmap for any entrepreneur aiming to disrupt a traditional industry.
🔗 Where to Find Reimagine Roofing and Kody Landals Online
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📞 Call: 480-90-ROOF
🧭 Final Thoughts
Kody Landals and Reimagine Roofing are doing more than building roofs—they’re building a movement. By eliminating outdated sales models, educating customers, and mentoring fellow contractors, Kody is creating real change in an industry that desperately needed a shake-up.
💬 If you’re a homeowner, contractor, or entrepreneur—this episode of What It Takes is a must-listen.
