Running social media for a medical operation can be tough, here are social media tips for medical operations.
If you think Facebook was first on the social media scene, then you might be surprised to find out the origins of “social” communications date back centuries.
As a matter of fact, communication across great distances dates back to 550 B.C. At that time, the earliest form of a primitive postal service enabled the delivery of letters.
The invention of the telegraph in 1792 revolutionized the way people conveyed news and information more quickly.
Of course, we’re much more familiar with the two inventions of the 1890s… the telephone and the radio.
“Technology began to change very rapidly in the 20th Century. After the first supercomputers were created in the 1940s, scientists and engineers began to develop ways to create networks between those computers, and this would later lead to the birth of the Internet,” Small Biz Trends.
Why Social Media Is Vital to Business
Tweeting. Chatting. Posting. Vlogging. Social media, in the traditional sense, changed the way we communicate in the early 2000s. Today, most people turn to social channels such as Twitter and Facebook as the most convenient way to stay connected to friends and family afar.
For medical practices, staying in the social sphere is a must. I recently blogged about managing your online reputation. But, there’s more you can do.
To keep your medical posts professional, popular and relevant, there are a few simple rules to keep in mind.
Social Media Tips for Medical Operations
5 social media tips for medical operations to keep your practice’s outlook positive
1. Know your patients.
Tailor your social media to your patient base – not your personal interests. “To be frank, your consumers don’t care about YOU. They care about what you can do for THEM. Post stories that they can relate to,” explains Inbound Marketing Agents.
2. Do follow colleagues you know and respect.
Fostering positive connections is good for both professional parties. On the other hand, connecting with people you don’t like or respect can create a real problem. In today’s culture, individuals and even businesses find themselves guilty by association. Be sure to choose your referral partners and businesses wisely.
3. Show off what makes you proud!
Patients connect with positive posts. If you have a new service or accomplish a goal, don’t be shy to boast about it. We know data sensitivity is an issue so it’s difficult to post a case study or patient story without their consent. So, whenever someone praises you publicly, don’t be afraid to shout it out! Get a good review? Share it! Conversely, don’t post controversial or inappropriate photos or comments that could damage your medical reputation.
4. Integrate Appointment Scheduling Automation Software.
The future of medical care must focus on the patient experience. Making appointment scheduling convenient and easy for them will not only improve your patient experience, and will also increase efficiency (which increases profitability). Research appointment scheduling software with social media integration to find the best automation solution for scheduling that works for your practice. There are also many other options to help run your medical operations efficiently.
5. Show off your personality.
If you’re excited about your company, your posts should be exciting, too! Because, if you’re not in love with the services you provide and the work you do… your patients won’t be either.
Finally, keep an active presence on your social media. Just remember this. Over-posting is annoying and can result in your clients unfollowing you. Make sure that what you share is worth their time stopping to read and watch.