How Zomee Founder Dina Shanowitz Built Her Mom-Centered Brand

From NICU Mom to CEO

In this episode of Business Owners Tell All: What It Takes, we sit down with Zomee founder Dina Shanowitz, an entrepreneur who transformed a deeply challenging breastfeeding experience into a mission-driven, global maternity brand headquartered in Florida.

As a first-time mom of a NICU baby, Dina faced painful and frustrating pumping challenges using outdated equipment. That emotional experience eventually became the inspiration for Zomee, a company committed to making breastfeeding more comfortable and accessible through innovative, customizable, hospital-grade pumps.

“Success doesn’t come from comfort — it comes from courage.”

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Turning Pain Points Into Innovation

Dina’s own journey shaped the philosophy behind Zomee’s products. She worked closely with lactation consultants and real moms to design pumps and tools that addressed the issues she once faced herself. These include:

• Customizable suction patterns

• Alternate pumping modes

• Nipple correction support

• A wide flange size range

• Portable, quiet, rechargeable operation

Want more business insights? Explore our Strategy Resources (INTERNAL LINK).

For those interested in Zomee products, you can visit their official site here:
➡️ https://zomee.com

Process Management That Fueled Zomee’s Growth

Scaling Zomee required more than passion—it required process.

Delegation & Team Building

Dina transitioned from being a one-woman powerhouse to building well-defined teams in customer service, sales, marketing, and product development. This allowed her to step into the CEO role fully and focus on innovation.

A Customer Service Team Built by Moms

One of her smartest strategic decisions was building a mom-led customer service team. Moms supporting moms—emotionally and technically—became a defining part of Zomee’s brand experience.

Product Feedback Loops

Zomee developed a formal process for collecting and applying feedback from moms, healthcare providers, and lactation consultants. This continuous improvement cycle drives every new feature and product update.

To learn more about building strong internal systems, visit our Business Operations Hub (INTERNAL LINK).

Courage Behind Every Decision

One of the most memorable moments in the episode is Dina describing the day her first shipment of pumps arrived—just weeks after giving birth—and the fear and uncertainty that came with it.

“I looked at my husband and thought, ‘What did I just do?’ But I knew I wasn’t going to fail.”

Her courage to jump, even when the timing wasn’t perfect, became a core part of Zomee’s story.

For additional background on Zomee’s innovative products, see this press announcement:
➡️ https://www.globenewswire.com/news-release/2025/08/26/3139239/0/en/Zomee-Introduces-First-of-Its-Kind-3-in-1-Warming-Cooling-and-Vibrating-Lactation-Massager.html

What It Takes: Wisdom From a Founder

When asked our signature question—“What does it take to be a business owner?”—Dina answered:

Courage. Persistence. Determination.

She reminds listeners that building a business isn’t glamorous. It’s full of setbacks, tough decisions, and moments of uncertainty—but with passion and process, growth is possible.

Where to Connect With Zomee

Website: https://zomee.com
Instagram: https://instagram.com/zomeepump
Facebook: https://facebook.com/zomee.pump

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