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Tips for Marketing Your Small Business Reopening Plan

What a year 2020 has been for the U.S. and the world at large. Along with the health consequences brought about by the COVID-19 pandemic, the economy has been thoroughly shaken. As a result, countless U.S. small businesses were forced to shut their doors. Some of these businesses have been allowed to re-open, though most of them at a limited [...]

Find Clients During Quarantine in the Middle of the Coronavirus Pandemic

Finding clients can be a challenge at any point during your small business venture. But the COVID-19 pandemic has thrown a new wrench into the works. Fortunately, with good advice and plenty of motivation, you can still enjoy business success and find clients during quarantine. Highlight Value in Wholesale or Retail Offering new and existing clients can’t-miss deals could carry [...]

THE AMERICAN SPENDING CRISIS

Did you start your own business and find you’re left with a lot less in your pocket than you anticipated? Stressed over finances? You’re not alone. The total debt of American non-financial corporations as a percentage of GDP has reached a record high of 73.3%. The Economist The trend trickles down into households. Americans have racked up another astounding spending [...]

ORGANIZING YOUR WAY TO SUMMER VACATION

Odds are you’ve been asked, “Where are you going for summer vacation?” Half of Americans would say they aren’t taking a summer vacation. A quarter of Americans can’t afford it. Bankrate As with all things in life, if you really want to take a break away from the office, it might be as easy as organizing your way to it. [...]

SAVE MONEY THROUGH WORKPLACE WELLNESS

Take a look around your office for wellness. Which employees would you say are the most productive? Are they the employees who are mindful of what they eat and seem the least stressed? Odds are, employees contributing the most to the bottom line are the ones who are the healthiest. I believe in a healthy lifestyle for myself and family. [...]

HOW TO GET THINGS DONE ON TIME

My job, (or life), description looks something like this: Wife. Mom of five. Household CEO. Business CFO. Entrepreneur. Daughter. Sister. Friend. Volunteer. Director of child development. Chef. Event planner. Scheduler and play date organizer. Business operations specialist. Household operations specialist. Professional and personal accountant. Athlete. Housekeeper. And chauffeur. You don’t need to look at my productivity system and think that [...]

CHOICES LEADING YOU TO CAREER AND LIFE HAPPINESS

The choices we make land us exactly where we are at this very moment. If I’m not happy with myself, then it’s time I can either make different choices so I can get to where I want to be or I need to accept my current placement in life. It’s become more clear to me how my brain is involved [...]

PROTECTING YOUR ONLINE REPUTATION

You work hard to build your brand. But does your marketing plan account for protecting your online reputation? Negative comments can cost you thousands - if not millions - in losses. A proactive reputation management plan is essential in a digital business era. MAKE TIME TO MONITOR YOUR REPUTATION It’s a double-edged sword. You want people buzzing about your products, [...]

WORKPLACE CULTURE AND CONSEQUENCES

Every successful workplace culture should include consequences. Win together. Fail together. As a mom of seven children, I have used a variety of methods which work at home to improve employee performance at work. In fact, I turn to my days as a recreation coach for assigning consequences. My limited time is valuable and it was important to me that [...]

Mommy and “Me” – The Guilt Complex of the Working Mom Part 1

I wish I could be more like her. If only I could... [insert your dreams here]. Stop the wishing and start realizing your dreams! I can be a wife, a mom, a friend, a volunteer. I can be involved. Working moms can do all of these things. It Takes A Village - A Working Mom's "Network" I’ve gone from working [...]