What a year 2020 has been for the U.S. and the world at large. Along with the health consequences brought about by the COVID-19 pandemic, the economy has been thoroughly shaken. As a result, countless U.S. small businesses were forced to shut their doors. Some of these businesses have been allowed to re-open, though most of them at a limited capacity. Others are still waiting for their chance to welcome their customers back into their store.
Whatever situation you find yourself in as a business owner, one thing is certain—you need a plan for a strong reopening for when the time comes. And you need to market that plan effectively. Here are some practical tips for marketing your small business to help you accomplish that.
Make sure you have money.
It’s likely that your finances look quite different than they did just last year. In fact, your business may be struggling. But you must consider that any changes and marketing plans that you make will require an investment. Therefore, one of the first things you should do is look into your funding options. From government programs to private grants, Zen Business explains that there are many resources designed to financially assist small businesses during this crisis.
Let customers know you have a plan.
Another way to begin marketing your reopening plan strongly is to communicate to your customers some of the details of what you are doing. For example, every type of business must take extra precautions right now in keeping employees and customers safe.
Through email, social media, and other channels, relay to your customers what steps you are taking to abide by federal, state, and local guidelines. Also include any additional measures that you are establishing for your business. Reach out if you need help with putting new protocols in place or managing your business operations in general. You can increase efficiency and reduce stress by working with companies like Seeker Solution. They can also help you strategize and give tips for marketing your small business re-opening plan to your customers.
Put a focus on your website.
It’s safe to say that having a professional website has never been more important for your small business. Take an honest assessment of your website, and consider any ways that you can improve it.
Web Strategy Plus points out that you must make sure that all information regarding your business, products, and services is up-to-date. Also ensure that your website runs efficiently, is easy to navigate, and is generally pleasing to the eye. Remember that all of your marketing material can lead people to your website—so, shape it up if necessary.
Hit digital marketing harder than ever.
Along with upgrading your website, you need to ensure that you have a solid digital marketing plan in place. Double down on your social media presence by posting more content on all platforms that can benefit your business. And don’t hesitate to use email marketing to your advantage. It is still an effective channel for reaching your audience with your message.
Make meaningful content.
Finally, posting a lot of content is not enough. In fact, it’s more important to focus on the quality of your content. Remember that people are spending more time at home right now than in the past. So more companies are vying for their attention. In order to make your content stand out, you will need to take the time to think of what will resonate with your audience. If you follow us on social media, you may have noticed this on our pages as well.
This might mean creating an Instagram story of how your products or services are benefiting the lives of people in your community. It might mean creating an instructional video on how to apply your product in everyday life. The options are endless. Just make sure that you are intentionally producing meaningful content.
No matter what kind of small business you run, if you hope to re-open in the foreseeable future, it’s essential to market effectively. Consider these tips for marketing your small business. Then explore your financial assistance options, and communicate to customers about steps you are taking for the reopening. Lastly, shape up your website, utilizing digital marketing, and producing meaningful content. The better you present your reopening plan to the public, the more likely you will experience success now and in the future.