Finding clients can be a challenge at any point during your small business venture. But the COVID-19 pandemic has thrown a new wrench into the works. Fortunately, with good advice and plenty of motivation, you can still enjoy business success and find clients during quarantine.
Highlight Value in Wholesale or Retail
Offering new and existing clients can’t-miss deals could carry your business through coronavirus.
- Continue advertising—but take it online for the best odds of reaching new consumers.
- Get creative with promotions and discounts to draw in crowds.
- Optimize your website and approach to selling, plus prep for reopening.
Pivot Your Approach in Hospitality
Most hotels and Airbnb spots aren’t packed to the brim, which means it’s time for your business to pivot.
- Find new ways to deliver your product (or a new one) to customers.
- Up your cleaning protocols and offer discounts to draw in medical personnel as loyal customers.
- Add services to your repertoire—and let consumers know they’re available now, and later.
Help Consumers Focus on Smart Finance
Financial professionals may have tax season to keep them busy, but finding long-term clients may be feasible, too.
- Offer online connection for clients who need financial advice, inside or outside tax prep.
- Recognize the ways you can help new and current clients and advertise those heavily.
- Try strategic advertising campaigns where your prospective clients tend to spend time.
Prep Your Office Appropriately
A functional home office is crucial for conducting business (especially remotely). Make sure you have the right equipment and tools, especially if this is a new situation for you.
- Don’t skimp on hammering out ergonomic details—your body will thank you later.
- Consider the costs of improving (or building) a home office to suit your needs.
- Plan out productivity hacks ahead of time for the best odds of success.
- Use online resources like this Best Buy shopping guide to find deals on the tech and gear that’s right for your work.
When your customers are your livelihood, it’s crucial to keep your calendar full. But to find clients during quarantine can be difficult during the coronavirus shutdown. With the right resources, you can continue working toward your small business dreams—while building your clientele along the way.
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